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  • The New Chameleons : How to Connect with Consumers Who Defy Categorization
    The New Chameleons : How to Connect with Consumers Who Defy Categorization

    WINNER: NYC Big Book Award 2021 - Marketing & PRConsumers are changing but the marketing categories used to identify them have not.Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture.Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures.The New Chameleons reveals how to engage with this new generation and how to stand out among the competition.Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment.He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular.Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.

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  • Probing the Limits of Categorization : The Bystander in Holocaust History
    Probing the Limits of Categorization : The Bystander in Holocaust History

    Of the three categories that Raul Hilberg developed in his analysis of the Holocaust—perpetrators, victims, and bystanders—it is the last that is the broadest and most difficult to pinpoint.Described by Hilberg as those who were “once a part of this history,” bystanders present unique challenges for those seeking to understand the decisions, attitudes, and self-understanding of historical actors who were neither obviously the instigators nor the targets of Nazi crimes.Combining historiographical, conceptual, and empirical perspectives on the bystander, the case studies in this book provide powerful insights into the complex social processes that accompany state-sponsored genocidal violence.

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  • From Categories to Categorization : Studies in Sociology, Organizations and Strategy at the Crossroads
    From Categories to Categorization : Studies in Sociology, Organizations and Strategy at the Crossroads

    Categorization pervades economic life; products, services, firms and industries are continuously being classified by rivals, clients, experts and critics.A stream of research highlighting the importance of market and product categories for organizations and individuals has grown in importance during the past 40 years.This volume contains ten essays on categorization authored by some of the world’s leading scholars within sociology of markets, organization theory, and strategy research.It opens with revisiting the influential theory of “the categorical imperative”, and moves on to present various accounts of the social processes that form part of categorization and elaboration of their consequences.Together, the different chapters effectively show that categorization is a process, tightly connected to actors involved and their specific acts, the characteristics of the entity being categorized, and the context and timing informing these activities.As such, it complements the earlier cognitive perspectives by discussing the evaluative, social, and political manifestations of categorization.

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  • Legal Categorization of 'Transgender' : An Analysis of Statutory Interpretation of 'Sex', 'Man', and 'Woman' in Transgender Jurisprudence
    Legal Categorization of 'Transgender' : An Analysis of Statutory Interpretation of 'Sex', 'Man', and 'Woman' in Transgender Jurisprudence

    This Element analyzes the foundational frame of legal reasoning when courts interpret the 'plain language' and 'ordinary meaning' of terms such as 'sex', 'man' and 'woman'.There is a rich and complicated line of cases on how to define these terms and how to legally categorize transgender people.When dealing with different legal issues, judges need to give a clear 'yes' or 'no', determinate answer to a legal question.Marginal categorizations could be problematic even for experts.It analyses nine decisions that relate to transgender people's workplace protection under Title VII in United States and the right to marry in United Kingdom and Hong Kong.It brings in a historical discussion of the development of interpretative practices of law and legal categorization of transgender individuals across past decades, drawing on the intricate relationship between time and statutory interpretation.

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  • Should the categorization of love be abolished?

    The categorization of love should not be abolished, as it can help people understand and navigate their own emotions and relationships. Categorization can provide a framework for discussing and analyzing different types of love, such as romantic love, platonic love, and familial love. It can also help individuals recognize and appreciate the diverse ways in which love can manifest in their lives. However, it is important to recognize that these categories are not rigid and can overlap and evolve over time.

  • How is the categorization of classical works done according to opus and movement?

    The categorization of classical works is done according to opus and movement. The opus number is a way of organizing a composer's works in chronological order, with each opus containing a collection of compositions. The movement, on the other hand, refers to the individual sections within a larger composition, such as a symphony or a sonata. Each movement is typically numbered and has its own distinct musical character and structure. By organizing classical works according to opus and movement, it becomes easier for musicians, scholars, and enthusiasts to reference and study these pieces within the broader context of a composer's body of work.

  • Why is this community so innovative?

    This community is so innovative because it fosters a culture of collaboration, creativity, and forward-thinking. The members of this community are encouraged to think outside the box, take risks, and pursue new ideas. There is a strong emphasis on learning and development, as well as a willingness to embrace change and adapt to new technologies and trends. Additionally, the community benefits from a diverse range of perspectives and expertise, which leads to a rich exchange of ideas and innovative solutions.

  • Why do some people find it so difficult to accept that the categorization of humanity into races is incorrect?

    Some people find it difficult to accept that the categorization of humanity into races is incorrect because they have been socialized to believe in the concept of race as a fundamental aspect of human identity. This belief may be deeply ingrained in their cultural, social, and educational experiences, making it challenging to let go of. Additionally, the concept of race has been used to justify discrimination, oppression, and inequality, and some individuals may resist letting go of this categorization because it challenges their worldview and may require them to confront uncomfortable truths about the history and impact of racism. Lastly, the idea of race has been used to create a sense of belonging and identity for some people, and letting go of this categorization may feel like a loss of identity or community.

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  • Co-Designing Infrastructures : Community Collaboration for Liveable Cities
    Co-Designing Infrastructures : Community Collaboration for Liveable Cities


    Price: 25.00 £ | Shipping*: 3.99 £
  • Paul and His Colleagues : Identity, Collaboration, and Community
    Paul and His Colleagues : Identity, Collaboration, and Community

    Trevor Burke considers Paul’s colleagues and their different relationships with Paul, whether as equals, subordinates, and whether well-known or obscure, tracing how Paul refers to those with whom he associated in his letters.Burke examines these different figures in Paul’s life in depth, including the remarkably large number of women mentioned, and shows how they played key roles through a range of activities in helping establish and maintain Paul’s communities, including, preaching, teaching, visiting, baptizing, and the co-authoring of his letters. Burke employs a sociolinguistic approach to understand Paul’s social relations, arguing that the language Paul uses in his letters is the means whereby he constructs his social network.That is, Paul does not need to use a title (e.g., ‘apostle’) to indicate his role and function or that of his colleagues; rather, he ‘grammaticalizes’ social relations in his letters through his deliberate choice of lexeme (e.g., proper noun) and syntax (e.g., secondary clause) which signifies the value and contribution—and at times disapproval—of those with whom he joined forces.

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  • Psychological Interventions from Six Continents : Culture, Collaboration, and Community
    Psychological Interventions from Six Continents : Culture, Collaboration, and Community

    This book presents psychological assessment and intervention in a cultural and relational context.A diverse range of contributors representing six continents and eleven countries write about their therapeutic interventions, all of which break the traditional assessor-as-expert-oriented framework and offer a creative adaptation in service delivery.A Collaborative/Therapeutic Assessment model, including work with immigrant communities, and Indigenous modalities underscore individual and collective case illustrations highlighting equality in the roles of the provider and the receiver of services.The universality and uniqueness of culture are explored as a construct and through case material.Some chapters describe a partnership with a Eurocentric scientific model, while others adopt a purely community method, preserved with Indigenous language and subjective methodology.This volume brings together diverse therapeutic collaborative ideas, and recognizes relational, community, and cultural psychologies as integral to mainstream assessment and intervention literature.This book is essential for psychologists and clinicians internationally and graduate students.

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  • The Michiana Potters : Art, Community, and Collaboration in the Midwest
    The Michiana Potters : Art, Community, and Collaboration in the Midwest

    A new pottery tradition has been developing along the border of northern Indiana and southern Michigan.Despite the fact that this region is not yet an established destination for pottery collectors, Michiana potters are committed to pursuing their craft thanks to the presence of a community of like-minded artists.The Michiana Potters, an ethnographic exploration of the lives and art of these potters, examines the communal traditions and aesthetics that have developed in this region.Author Meredith A. E. McGriff identifies several shared methods and styles, such as a preference for wood-fired wares, glossy glaze surfaces, cooler colors, the dripping or layering of glazes on ceramics that are not wood-fired, the handcrafting of useful wares as opposed to sculptural work, and a tendency to borrow forms and decorative effects from other regional artists.In addition to demonstrating a methodology that can be applied to studies of other emergent regional traditions, McGriff concludes that these styles and methods form a communal bond that inextricably links the processes of creating and sharing pottery in Michiana.

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  • How can one organize a community meeting?

    To organize a community meeting, one should start by identifying the purpose and goals of the meeting. Then, it's important to select a date, time, and location that is convenient for the community members. Next, create a clear agenda outlining the topics to be discussed and the order in which they will be addressed. Promote the meeting through various channels such as social media, flyers, and word of mouth to ensure a good turnout. Finally, during the meeting, make sure to facilitate open and respectful discussion, and encourage active participation from all community members.

  • What does innovative mean?

    Innovative means introducing new ideas, methods, or technologies to create something original and groundbreaking. It involves thinking outside the box and finding creative solutions to problems. An innovative approach often leads to improvements, advancements, and progress in various fields such as technology, science, business, and design.

  • What is an innovative product?

    An innovative product is a new or significantly improved product that offers unique features, benefits, or functionalities that set it apart from existing products in the market. It often involves the use of new technologies, materials, or design concepts to address a specific need or solve a problem in a novel way. Innovative products can disrupt industries, create new markets, and drive growth for companies by providing customers with something they didn't even know they needed.

  • What is good collaboration?

    Good collaboration is when individuals work together towards a common goal, leveraging each other's strengths and expertise. It involves effective communication, active listening, and mutual respect for each other's ideas and opinions. Good collaboration also requires a shared commitment to the project, flexibility, and a willingness to compromise when necessary. Ultimately, successful collaboration results in achieving better outcomes than what could have been accomplished individually.

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